Magalu + Deezer
Shopping Inside
Songs
We transformed iconic hits into a musical instruments store.
Magalu is the largest e-comm in Brazil, and to promote it's music instruments marketplace and sell directly to people who is already interested in music, we partnered with Deezer to create a digital platform that combines entertainment and shopping. With a beautiful animation, we show in a playful way how music makes us travel, and gives us an immediate will to play that sound. And is there a better moment or place to announce? In two days of campaign, we increased sales in 100%.
CREDITS
Agency: Ogilvy
CCO: Félix Del Valle
ECD: Márcio Fritzen, Daniel Schiavon
Head of art: Ricardo Leme
CD: Mathias Almeida, Teco Cipriano
ACD: Breno Rodrigues
AD: Thomaz Maksud, Jhonny Quinto, Nayla Alana, Amanda Peccini
CW: Ygor Silva, Guilherme Rio, Bê Brandão
Production: Deezer Brazil, Base Digital (development) / Jamute (áudio)/ Dirty Works, Modernista (film) / Forlan Magalhães (edit case)