Kit Kot
KitKat feat TikTok
The first TikTok flavored KitKat
Gen Z's attention is hyper disputed and music is the territory that most guarantees connection with it. When we talk about music connection with GenZ, TikTok is the stage and the audience. But that, the competition already knows. That's why KitKat went far beyond and put TikTok inside KitKat. KitKot was the KitKat collab with TikTok that broke everything. A limited edition that invaded the feed and broke everyone's tongue and became rhythm in the hands of creators generating one of the most engaging trends on the platform and bringing gigantic results
CREDITS
Agency: Ogilvy
CCO: Sérgio Mugnaini, Rafael Donato
ECDs: Teco Cipriano & Mathias Almeida
CD: Danilo Dualiby
AD: Guilherme Pinho
CW: Wagner Montanher
Head of Creative Ogilvy Experience: Rubens Casanova
Content Lead: Valéria Desideri
Content Team: Cauê Gomes, Fabrícia Ramos, Gabriella Tamyres
Collab: TikTok