Kit Kat
Break Into The
Line-Up
Music festivals are all about the hype. And what generates the most hype at any festival is not the brands, it's the bands. Even the ones that don't exist. Because people love to talk about bands that they don't even know yet. So, to enter naturally into one of the world's greatest festivals, we needed to be a band, not a brand. We partnered with ANP, the most hyped fashion brand in Brazil, and created a band that was not made to be listened to, but to be dressed. Using the visual elements of the most successful bands at festivals as a basis, we transformed our brand identity into a new band identity. Creating a special collection for our band with many design items: t-shirts, jackets, hats and even a thermal pocket for people to enjoy the festival to enjoy the festival without the KITKAT melting. We hacked other sponsors' spaces and became one of the most dressed up brands at the festival.
CREDITS
Agency: Ogilvy
CCO: Sérgio Mugnaini
ECDs: Teco Cipriano & Mathias Almeida
CD: Valéria Desideri, Danilo Dualiby
AD: Guilherme Pinho
CW: Wagner Montanher
Collab: ANP