Campari
Bar Galery
The history of Campari is directly related to the history of art. A drink that through the years, had its image represented by the greatest artists, such Toulouse Lautrec, Federico Fellini, Fortunato Depero and many others. Even creating the Campari Gallery, which brings together all the art that has turned the drink into a world icon. But just as classic cocktails gained new recipes with Campari, the art that made the brand famous also needed to evolve. We reimagined 150 years of Campari history in a series of collectible posters portraying the diversity of Campari today's consumers. Recreating the main artistic pieces of Campari's history and making a rereading with much more diversity in each moment of consumption. In the process of producing the artwork, a huge range of techniques were used. Involving classical drawing structures, artistic composition and 3D modeling of the bottle. Added to the finalization with illustration and digital painting. A collection that was released simultaneously at 120 bars that became art galleries during Negroni Week.
CREDITS
Agency: Ogilvy
CCO: Sérgio Mugnaini
ECDs: Teco Cipriano & Mathias Almeida
CD: Alexandre Parme
AD: Guilherme Pinho, Matheus Pinho
CW: Wagner Montanher
Production Company / Illustration : Black Madre