Adidas
Veste As Brabas
The fitness fashion industry has always wanted to impose standards on the Latin woman. So, we created a platform that encourages the freedom of the female body, using sports as a tool for self-expression. With the poem "Freedom" of Drik Barbosa - a rapper and songwriter from Brazil, we created Adidas Brazil first campaign with Ogilvy to launch a collection that represents the diversity of the latin bodies, giving them more freedom and expression.
CREDITS
Agency: Ogilvy
CCO: Sérgio Mugnaini
ECDs: Teco Cipriano & Mathias Almeida
CD: Teco Cipriano & Mathias Almeida
AD: Nayla Alana, Guilherme Pinho
CW: Roberta Magalhães, Wagner Montanher
Production Company: Boiler
Audio Production Company: Satelite
Photography: Tauana Sofia
Art / Collages: Joanna Schmidt
Retouching : Oddy