Adidas
Sewing Generations
Adidas officially unveiled São Paulo FC's new kit, featuring specially stitched stripes, crest, and logo, under the tagline "Stitching Generations." The red, white, and black stripes each hold symbolic meaning, and the accompanying campaign, a 60-second animated film, weaves together memorable moments spanning generations of fans. From the club's inception and early uniforms made at Esportes Moura, to legendary figures like Telê Santana and Leônidas da Silva, and iconic victories like the '92, '93, and '05 World Cups, the campaign celebrates the club's rich history, stitching together past, present, and future.
CREDITS
Agency: Ogilvy
CCO: Félix Del Valle
ECD: Márcio Fritzen
ACD: Teco Cipriano, Mathias Almeida
AD: Leonardo Breanza, Teco Cipriano
CW: Luiz Alexandre de Salvo Musa, Arianne Degennaro, Mathias Almeida
Production Company: Dirty Work Factory
Audio: Canja