When a highly anticipated solar eclipse was not visible in Brazil, consumers felt left out of the global conversation. The creative challenge was to hijack this astronomical event and turn consumer frustration into a brand opportunity in a highly competitive market.Our solution was "Beerclipse," an unprecedented collaboration between two distinct beer brands: Sol and Blue Moon.We turned the phenomenon into a "drinkable eclipse" through targeted e-comm and social media activation. We invited the public to create their own eclipse by buying both beers, aligning their orbits (the bottle caps), and drinking up. The campaign successfully met its objectives of driving short-term sales and brand engagement, transforming a distant celestial event into a tangible, interactive product experience that disrupted the market and captivated consumers.
CREDITS
Agency: Ogilvy
CCO: Rafael Donato
ECDs: Teco Cipriano & Mathias Almeida & Guiga Giacomo
CD: Eduardo Doss
ACD: Kauã Michelin
AD: Kauã Michelin & Rachel Mysia
CW: Gustavo Fernandes
Production Company: JNTO, Studio Trend Space
Audio Production Company: A-Gandaia
VFX + Case: Fullframe VFX