Surpresa
Art Of Preservation
Even though it stopped being sold in 2003, Surpresa is still one of the most important chocolates in Nestlé Brazil's history - remembered fondly by the public to this day, specially for its collectible cards of the Brazilian fauna. But, due to deforestation, most of these animals are now endangered species. That's where Art of Preservation enters: we recreated the original cards with local artists to be sold online, with all the proceeds going to the NGO S.O.S. Mata Atlântica.
CREDITS
Agency: Ogilvy Brasil
CCO: Sérgio Mugnaini
ECD: Teco Cipriano & Mathias Almeida
DC: Dan Dualiby & Alexandre Tobio
AD: Alexandre Tobio, Miller Farias
CW: Dan Dualiby, Paulo da Costa
Production Company: Sailor
Audio Company Case: Loud
Activation: Cross Networking
Social Media: Content Nestlé
PR: PR Nestlé