Sport Club Recife
Adopt a Little Fan
Adoption process in Brazil is usually associated many myths and prejudice. Although there is a large number of parents interested in adopting, 94% of them look for children under 7. These parents strongly think that young children have less psychological and social issues and, because of that, bringing these children up would be way easier. We believe that the passion for the same soccer club could change this. That’s why we created an integrated campaign to launch the first adoption program supported by a soccer club. We used a TVC, social media, website, documentary, live streaming, radio and stunts in soccer games to show these kid's passion for this soccer club.
CREDITS
Agency: Ogilvy
CCO: Arício Fortes / Cláudio Lima
ECD:Paulo Coelho / Paco Conde
ACD: Michel Neuhaus
AD: Manu Mazzaro, Vinícius Cunha, Teco Cipriano
Design: Teco Cipriano, Michel Neuhaus
CW: André Jardim, Omar Caldas, Thomás Fernandes
Illustrations: Douglas Lira e Valdeir Rocha
Production company: Academia de Filmes
Audio: Jamute